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About Us

George Breckenridge, as did many Canadians of his era, emigrated from Scotland in 1905. His family settled in the eastern townships of southern Quebec where George spent his childhood fishing the local lakes and rivers.

Following a brief period in Manitoba, George returned to the townships as a teen and embarked upon his career as an entrepreneur. Owner of the St-Francis golf and tennis club, he was also recognized as a champion breeder of silver fox. Later he founded a sports and apparel business under the brand name Seal-Dri, which also supplied outerwear to the then fledgling Atomic Energy Canada.

George will be best remembered for having founded Brecks in 1947 with his wife Maude, marketing flies and manufacturing lures in their home. Brecks, which bears his name, has been offering Canadian fishermen the finest proven brands for over 65 years.